Affiliate Marketing
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What is affiliate marketing?
Hopefully this post will clear many things about affiliate marketing for beginners.
Wikipedia:
Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.
Commission Junction:
Affiliate marketing is an online advertising channel in which advertisers pay publishers only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience…
Concept of affiliate marketing © Wikipedia
My job as an affiliate marketer is to drive sales to my or an affiliate website. For that I recieve a commision from the seller.
How is it tracked?
Sellers provide me with unique sales link or ID which I then use to refer people. When I login to sellers website I am provided with various statistics that show me how successful I am.
When a visitors clicks on my link, a cookie is set on the visitor`s browser that stores my unique ID on visitors computer. This enables me to get a commission even if visitor decided to buy a product a week later.
Attention: If visitor clicks on another affiliate link after he has clicked mine, the commission goes to the owner of last affiliate link.
Compensation methods
Majority of affiliate programs use revenue sharing or cost per sale (CPS) compensation method, while others use cost per action (CPA) also called pay per lead (PPL). There are also some special compensation methods, such as pay per call and pay per install, but are not very common.
Commision can be fixed or a percentage of products worth. Ussually I get paid from 2% to 50 %, some digital products could also offer 75% commision. Fixed fees start at few dollars, $10, $30 or $100 are common, but in some cases could be also more.
Where to promote products?
Successful affiliate marketers use various channels to promote products and services, often combining them to get best results. Most common channels / website types affiliate marketers use are:
- Pay Per Click Search Engines
- Comparison shopping websites and directories
- Coupon and rebate websites
- Content websites and niche websites
- Product review websites
- Personal websites, Blogs and niche blogs
- E-mail lists
- Shopping directories
- CPA networks
- Free digital products with affiliate links
- Niche forums
- Social networks
Best Affiliate Networks
Affiliate networks are companies that find advertisers/sellers for you and provide you with affiliate links, advertising materials and statistics. Most popular are:
References
- http://en.wikipedia.org/wiki/Affiliate_marketing
- http://en.wikipedia.org/wiki/Compensation_methods
- https://www.cj.com/about/affiliate_marketing.html
- Wealthy Affiliate Membership Club