Pay Per Click Marketing

What is Pay Per Click Marketing?

Pay Per Click Marketing is the fastest, most reliable technique to make money online. It uses pay per click advertising to drive interested visitors to your website or directly to the affiliate website.

What ingredients do I need to run a Pay Per Click Marketing Campaign?

1. A product to promote,
2. a list of relevant keywords,
3. ad copy (three line advertisements you see on google all the time),
4. a landing page,
5. an AdWords account,
6. an advertising budget.

While this looks easy, the actual process is a very time consuming process which involves several skills such as keyword research, customer research, competition research, preparing ad copy, preparing a landing page and so on. But the hard work is repaid multiple times. In case you didn`t know pay per click marketing is one of the top reasons why people quit their day jobs.

How do I make money with Pay Per Click marketing?

Sponsored results example from Google

Lets say you are promoting a guitar training ebook worth $50 with the 50% commission. You will get $25 for each sale people make through your website. This is your profit.

On the other side there are expenses you need to pay to show your ads in Google. Since AdWords uses bid based CPC your cost per click will vary for different keywords. Lets say each click costs you$0.25 and you are averaging 100 clicks per day. This costs you $25.

Breaking Even

In our guitar training ebook example you need to sell 1 ebook ($25) to cover the 100 clicks you bought from Google at twenty-five cents each. This means your conversion is 1% and you are not making any money yet. It is a break even point.

Making Profit

Your goal is to increase the conversion rate and sell 2 products with 100 clicks. This would mean a profit of $25 for every 100 clicks and a 2% conversion rate.

How to get started?

There are countless websites, books, guides and programs that provide information about PPC Marketing. Many of them are free of charge, e-books usually cost $10-50 and there are membership programs that have a monthly fee.

As you probably know I joined Wealthy Affiliate on March 18th 2009. I want to be sincere with you. Today is April 17th 2009. I haven`t made any sale (yet). Why?

Because I learned the hard way that there is no way to succeed online in 15 minutes.

You need to learn things first. I have wasted a few hundred bucks in January and February because I didn`t know how to do proper research, landing page optimization and so on.

I am now learning each and every day inside Wealthy Affiliate and when I will be ready I will prepare my best campaign ever. Will let you know how I am doing:)

If you are looking for a guide and a community of people already making money with PPC I recommend you to check Wealthy Affiliate.