May 28 2009

Tracking Affiliate Campaigns with Google Analytics

I was often wondering which of my campaigns are performing and which are not.

For instance if you advertise your business online at several places: forums, private ad deals, email campaigns you can track your sucess with Google Analytics.

You just need to tag your links. Google offers a free tool called URL Builder that tags your links so you can recognize them later in Google Analytics.

How to set it up?

The whole thing is very simple.

  1. You enter your URL in the box.
  2. Fill in your Campaign Source, Medium and Campaign Name.
  3. Generate your URL

That’s it!

How to see results?

To view your results log into your Analytics Account and go to: Traffic Sources>Campaigns

url_builder_tracking

Campaign Tracking in Google Analytics

Cool, huh?

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